Supporting SDG 8, UNY KKN Students Create Digital Educational Content to Promote Gabugan Tourism Village

Students participating in the Community Service Program (KKN) of Universitas Negeri Yogyakarta (UNY), through the Explore Gabugan program, created digital educational content to support the promotion of Gabugan Tourism Village, Sleman. The program packaged various existing tourism activities in Gabugan into visual information that could be used as promotional materials on social media. This initiative also supports Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth by introducing and promoting local tourism activities.

The Explore Gabugan program was carried out from July 25 to September 5, 2026, at Gabugan Tourism Village. The activities began with the observation and documentation of tourism activities on July 25–26, followed by coordination with the Gabugan Tourism Village Media Division to determine the content concept and needs. The collected documentation, including previously available photos of tourist visits, was then selected and processed into eight educational carousel contents introducing various tourism activities in Gabugan, such as salak fruit picking, rice-field plowing, gamelan, dawet kelor, and chili picking.

During the content development process, the students coordinated with the Gabugan Tourism Village management and involved community members as sources of information about the tourism activities featured in the content. One of the completed contents was published through the Gabugan Tourism Village Instagram account on August 13, 2026. After the entire content production process was completed, the final designs were handed over to the Gabugan Tourism Village management on September 5, 2026, to be utilized as digital publication materials. The content provides additional informational materials that can be used to introduce tourism activities to the public and prospective visitors.

Through Explore Gabugan, UNY KKN students utilized digital media as a means of education as well as a tool to support the promotion of Gabugan Tourism Village. The program aligns with SDG 8: Decent Work and Economic Growth by supporting the introduction and promotion of local tourism activities through digital media. The resulting content is expected to remain useful for the tourism village management as communication materials to introduce the tourism activities available in Gabugan.